Net-Zero. CO2footprint. Emission reduction. Sustainability goals, sustainability reports and small nature-related advertising company films are fired from all pipes. When it comes to the quantity of sustainability goals formulated in a media-effective way, then humanity should very soon have completed the transformation to a more sustainable way of producing, consuming and living in general. So, everything is green in the economy. Unfortunately, we also live in the age of greenwashing and greenwishing. Intoxicated by their own Net Zero incense, the sustainability apostles strut through the church of the gullible with the CO2 targets as a monstrance. But the good news is: the age of greenwashing and greenwishing is coming to an end. Painting yourself green hasn't been a USP for a while. In addition, the number of those who expose greenwashing methods is increasing. The next evolutionary step in terms of sustainability is not only just around the corner, but has already begun. So how do we emerge from this age, without brandishing the morale club, losing pride in what we have achieved so far, and now complete this transformation into truly sustainable action? A large part of the emissions are in the supply chain. Logistics as a discipline is therefore an integral part of the overall emission and consequently it should also play a central role in any sustainability strategy, which it does not always do for the time being. Ecosystem thinking, open innovation, collaboration, but above all the collection and sharing of data are the impulses that can, maybe even have to, be set.

How can you share only the transport data needed for transparency in the supply chain? Having transport data available in real time on different platforms is the prerequisite for transparent logistics and delivery processes. Digital networking of all participants along the supply chain creates the required transparency and, at the same time, ensures greater efficiency. With the TrailerConnect® Data Management Center as a central platform, the transport data of your fleet is shared with third parties on an order-related basis without releasing data from the entire freight forwarding network. Find out in the Masterclass with Søeren Danielsen how the TrailerConnect® Data Management Center is used in practice and how you can increase efficiency in everyday transport operations.